An Introduction to Custom E-Liquid Packaging: Designing for Retail & Direct-to-Consumer Sales

If you’re a business looking to start selling your vape juice in stores, or if you want to cut out the middleman and sell direct to consumers, then you need vape box packaging. Trucks full of cheap, off-brand e-juice roll into gas stations every day, cutting into your profits. To stand out from the crowd, you need a package that’s as eye-catching and professional as your juice itself. Here’s what you need to know when designing for retail and direct-to-consumer sales. 

  1. Why do you need custom vape packaging? 
  2. How to design for retail or direct-to-consumer sales 
  3. How to get the most out of your designs without breaking the bank 
  4. What kind of material should your packaging be made of? 
  5. How can you use branding and design elements to attract more customers and make more sales? 

1. Why do you need custom vape packaging? 

Custom packaging is crucial for vape products because it extends your brand and helps you stand out from the competition. Custom vape packaging is also an excellent tool for marketing and advertising because it lets you get your brand name out there and attract more customers. 

Custom vape packaging serves as an extension of your brand. It can be as simple as using bright colors, a sharp design, and unique products and design touches that will stand out from the rest. It can also include elements that will make it memorable such as free samples, branded graphics, and packaging twists that are unique to your product and the store that sold it. It can even be a type of stand for your store so that it’s hard to forget you’re shopping there. 

When you’re about to start selling vaping products online, you may have an idea of the look and feel you want to have, but unless you spend thousands of dollars designing your packaging and using it for every single product, you probably won’t be able to use a branding or marketing strategy based on what you have now. Some brands have been able to adapt to changing trends in the industry, while other vapes that were seen as finished products in recent years are now making a comeback. 

2. How to design for retail or direct-to-consumer sales 

If you’re making a product for retail, it’s important to remember that product design isn’t just about making a pretty product. It’s about designing a product that will appeal to the customer while also being appealing to retail buyers. If you’re making a product for retail, you want to make sure your product stands out. Not everyone is looking for the same thing, so it’s essential to find a way to position your product and make it easy for shoppers to recognize it from other similar items. Customizing your vape box will assist you in getting precisely what you need from your product. 

How your brand’s veggie-loaded juice maker fits in with the rest of your product portfolio plays a significant role in its success. If you have a limited budget for your marketing, there are a number of inexpensive third-party vendors available online to help you design your own packaging. It’s essential to get your product right the first time around. Your product should be visually appealing and eye-catching.

Don’t underestimate the impact of a good logo and website address. Designing your website on a shoestring or cheap designer directory can be an easy way for a lot of lower-quality products to get exposure. Make sure that your logo has a robust and professional feel to it and a prominent URL. 

3. How to get the most out of your designs without breaking the bank 

To get the most out of your designs without breaking the bank, here are some tips: 

1) Use a free design site like Design to design and create your logo. 

2) Use a free stock photo site like or to create your blog images.

3) Use your company’s website as a base for your social media images. (Speaking of LinkedIn, use that professional social media layout!) 

4) Use your company’s Instagram to post a bottle of your product with extensive, attention-grabbing captions that draw in viewers. 

5) Instagram and Facebook will often show you an option to add text directly to your post. Just make sure you don’t forget to add product information, such as when in the ingredients list. 

Vaporwave Flavors are knocking it out of the park right now, and in the era of short attention spans, you need to stand out from your competition when it comes to your packaging. These flavors take advantage of the latest trends in design to hook the consumer from the get-go. If you have a new taste that’s not available on these sites, make sure to express that with a sleek and professional focus on your packaging. If something just isn’t cutting it for you, could you create your own flavor or even co-create it? Check out our list of the brands that are doing just that. 

If you’re unfamiliar with the term vaping, this refers to vaping using electronic cigarettes. These e-cigs are battery-powered devices that heat a liquid solution of flavoring and a way to inhale, known as e-liquid. The liquid inside e-liquid contains flavors, including some that are unique. You can get flavors such as gummies, fudge, ice cream, and much more. With the help of Vape Labs, I was one of the first companies to create my own proprietary flavor, which I developed called Space Cake.  

4. What kind of material should your packaging be made of? 

Packaging is a massive part of the experience people have with your brand. It’s the first thing they see, and it’s the last thing they touch, so your packaging needs to be well-designed and feel good in your customers’ hands. It should make them want to get more juice out of it, and more juice means more sales. 

Retailers like to have a lot of options when it comes to stocking a product line, and they want to make sure that they’re reserving a multitude of styles, flavors, and wattages to accommodate different customers. To avoid potential problems before they start — such as potential customers not liking the taste of your product or finding a product that you didn’t even have in mind — figure out what different looks your customers want and figure out what you can make that fit. 

Packs that look like toys almost guarantee customers will toss them out and buy something else. This is why having customizable and colorful options are so important. 

You already know it’s essential to have drawings for your product designs, but if you’re using pixel art, then you also want to make sure your graphics are eye-catching and easy to read. Introducing subtle shadows throughout your images might help bring new light to your pictures, so your customers know what to expect when they pull your product out of the box.  

5. How can you use branding and design elements to attract more customers and make more sales?  

You can use branding and design elements to attract more customers and make more sales by making yourself stand out from your competitors. One way to do this is by using branding and design elements that are unexpected and unique. A great example of this is the OXO Good Grips brand. These grippers have special logos that you can put on your vape juice bottles. Their packaging is a marketing-driven success because it looks amazing. 

Many companies may take just a logo or design element, but this isn’t enough for them to stand out from competitors. You also need memorable branding and design elements that attract customers’ eyes. And because vaping being such a new product category, you also have to provide easy-to-use graphic elements online and offline. With over 2,500 vape flavor options on the market, you have to offer clear instructions to consumers. 

Very few companies offer personalized customer service right away. One of the best things you can do right now provides an immediate and personalized solution for customers. And this goes for customers at the vape store and online. Let’s say you have a customer who’s having an issue with their order. 


We get it. You’re looking for a company that can help you create custom vape packaging in order to stay competitive and make more sales. You can go and search on Google for printing services company. We know how important branding is when designing your product packaging, which is why their team of experts works with the latest technology and equipment to ensure every detail looks just right so your customers never have an excuse not to buy from you again! Do you want them to design custom vape packaging for your business? Call them today or check out their website!

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